Tuesday, January 22, 2008

Blu-Ray shines at CES 2008


I recently started working for a large manufacturer and distributor of consumer electronics, and heard about the CES (Consumer Electronics Show) back in October 2007. The sales team on the east coast was preparing to make an appearance in the show, and they asked the IT department to help them. The kind of help they need of IT is usually to setup a network and make the display booth functional for demonstrations.

The degree of my input to this event was little. I work in the shadows. I 'm one of the few who try to keep the "systems" running when there's a bug messing around with someone 's paperless document or their report. I' m also the one who recommends how to improve the workflow where there is a glaring misuse of the technology (more on this topic at a later date).

The CES show took place last week, the week of Jan 7th, 2008. All companies vying for a place in consumers ' hearts put stakes in the ground last week in hopes of screaming to an age and generation of technology ' Hi there. I'm here!!'

Same idea goes for NAMM, another trade show I attended this past weekend in Anaheim NAMM is a tradeshow for manufacturers of musical instruments. Before leaving, I entertained the idea of buying a set of V-Drums (an electronic drumkit) that is convenient for apartment dwellers (more on this later also).

This year at CES, the biggest buzz in consumer electronics (next to the Apple's MacBook Air) is the rivalry between Blu Ray Disc technology (also known as BD) versus HD DVD. BD allows recording, rewriting and playback of high-definition video (HD). It also supposedly offers more than five times the storage capacity of traditional DVDs. According to blu-ray.com, the new technology "will offer consumers an unprecedented HD experience".

This reminds me of the rivalry between Beta versus VHS back in the 80' s. Beta was touted to have the better quality over VHS, but VHS won the market. Will DVDs? Probably not. http://www.blu-ray.com/info/

-Analyn Revilla for The Coup Magazine

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